Wondering how do you take online video for your organization to the next level? How do you make it an integral part of your strategy? Justin Schauble of New District Media and I recently spoke at an American Marketing Association, Washington, DC Chapter event where we broke down the key components to executing a successful online video marketing strategy.
Read MoreWith all business endeavors, it’s important to have a guide so you know where you want to go. Many times, it’s not clear exactly which path you should take, but if you have a solid set of principles to rely on when making decisions, it will help ensure you’re taking the proper steps to keep your business strong.
Read MoreThroughout the year, there are times that are busier than others. It’s inevitable that projects are going to overlap and stack up. Deadlines move, freelancers book up, jobs cancel…it requires a clear head and detail-oriented thinking to keep things straight.
Read MoreNAB 2017 has come and gone. I didn’t make it out this year (boo!), but I was keeping a close eye on all the announcements and buzz from the show floor. I’m always on the lookout for products that can make my workflow, either on set or in post-production, easier and/or faster.This year saw some great products announced, so here are the top 5 workflow-enhancing products that caught my eye.
Read MoreTo create a successful video when collaborating with freelancers, it’s important to understand the business side of hiring these talented people. You need to establish the parameters of the project and set the creative expectations. The more you have planned, the better the overall experience will be.
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