We’re just about a year into the COVID-19 pandemic and a lot of things are still virtual, including video content. I’ll let you in on a little secret: virtual content is here to stay. It’s going to be part of content strategies long after the pandemic is in the rear-view mirror. Here are a few of my insights after working with clients for nearly a year producing virtual content.
Read MoreAs we begin to shift our daily routines to remote and telework, we need to develop strategies to support communications to customers, employees, and members of your organization. Recently, many have been forced to make these adjustments in a very short manner, so I’m sharing 5 ways that video can help support your communications when in-person interactions might be restricted for any number of reasons.
Read MoreNeed help justifying video as part of your marketing strategy? In 2018, Wyzowl conducted a survey of marketers and compiled the results into the State of Video Marketing report. A few stats caught my eye and I wanted to give you my thoughts as to why they matter.
Read MoreOne of the big parts of my job is to write scripts, review scripts, and give feedback on scripts. Working with scripts can be an intimidating and misunderstood process, especially if you’re not writing them for a living. One of the biggest challenges I see with clients is how to properly review a script. There’s a great method and all you need is your voice.
Read MoreProducing the videos is only half the journey. Getting people to watch them requires a strategic approach. You need to understand your audience, know when and how to release the videos, and carefully curate them over a period of time.
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