Working with freelancers is a crucial part of the video business. In fact, Origin Story’s entire pool of talent is freelance based. It’s how we’re able to collaborate with the best people. As Creative Director, I assess what we’ll need to get a job done, then reach out and hire the people I think are best suited for that project.
Read MoreOften when I speak with clients about producing video, there’s a lot of emphasis on the narrative of the message. Much of the intense focus and back and forth is about what’s going to be heard, either from voiceover or by interviews from subject matter experts. That's all well and good except little thought is given as to what we’re going to SHOW in the video. That’s where I often recommend motion graphics as a solution.
Read MoreConferences and meetings are great venues for learning, networking, and exchanging valuable information. There are usually hundreds, perhaps thousands, of thought leaders and subject matter experts in one place. Don’t miss the opportunity to capture a year’s worth of video content for your organization. Let’s explore how conferences and meetings can serve your audience all year long.
Read MoreOver the years, I've come to rely on a number of great services and resources useful in producing all types of video. Whether you're looking to build-up your skills, streamline your video business, or find that one shot you couldn't get, these links will help you succeed on a daily basis.
Read MoreLet's face it, producing video takes both time and money from all parties. Even producing seemingly simple content takes effort. From crafting the message to how it's going to reach your audience, there can be many pain points along the way. If you're tasked with producing video for your organization, here are some easy ways you can invest your time wisely. After all, ROI is the name of the game.
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