Producing the videos is only half the journey. Getting people to watch them requires a strategic approach. You need to understand your audience, know when and how to release the videos, and carefully curate them over a period of time.
Read MoreOften when I speak with clients about producing video, there’s a lot of emphasis on the narrative of the message. Much of the intense focus and back and forth is about what’s going to be heard, either from voiceover or by interviews from subject matter experts. That's all well and good except little thought is given as to what we’re going to SHOW in the video. That’s where I often recommend motion graphics as a solution.
Read MoreLet's face it, producing video takes both time and money from all parties. Even producing seemingly simple content takes effort. From crafting the message to how it's going to reach your audience, there can be many pain points along the way. If you're tasked with producing video for your organization, here are some easy ways you can invest your time wisely. After all, ROI is the name of the game.
Read More
