In the media business, there’s nothing more important than the relationship between you and your clients. That connection can catapult your business to a whole new level of success or it can curtail your interests significantly. Here’s a quick story from a number of years ago that has really helped guide my outlook on client relationships and their projects.
Read MoreNow that we’re a few weeks into the new year, it’s the perfect time to look at your small business as whole and re-evaluate your on-going strategies. By taking a step back and looking at everything you, it helps put things in perspective and allows you to ask: Is there a smarter way to do this?
Read MoreWith all business endeavors, it’s important to have a guide so you know where you want to go. Many times, it’s not clear exactly which path you should take, but if you have a solid set of principles to rely on when making decisions, it will help ensure you’re taking the proper steps to keep your business strong.
Read MoreThroughout the year, there are times that are busier than others. It’s inevitable that projects are going to overlap and stack up. Deadlines move, freelancers book up, jobs cancel…it requires a clear head and detail-oriented thinking to keep things straight.
Read MoreTo create a successful video when collaborating with freelancers, it’s important to understand the business side of hiring these talented people. You need to establish the parameters of the project and set the creative expectations. The more you have planned, the better the overall experience will be.
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